We accompanied Anaïs and Arthur, two Manceaux people (city of Le Mans), who have developed 3 activities for their company:
Rental of fitted vehicles, vehicle renovation and fitting out, and a community woodworking workshop.
After returning from Canada and developing their notoriety in Quebec, they decided to return to France and change their name and identity to readjust to the French public.
The graphic universe of electronic music:
A retrospective of its creation and journey to the mainstream.
We chose 4 colors, gray which would recall vehicles, ocher which recalls wood, cream which allows us digitally to simulate a more natural color, and which we decided to remove during printing to let it appear on more recycled paper a natural paper color. Finally a blue that reminds us of the sky, vitality, nature.
A universe of pictograms was also created by Enzo to maintain consistency throughout the identity.
A video was produced to announce the change of identity, name, and residence. This 100% motion design video clearly presents the 3 activities of La Bicoque, and presents in a few seconds the identity, the colors etc.